In today’s rapidly changing business world, the ability of companies to expand in the global arena, initiate operations in different countries, and adapt to the investor/entrepreneur ecosystem is critically important. In emerging markets like Serbia, the processes of company sales, mobility, tax optimization, and international workforce management are on the agenda of many professionals. Especially during the transfer of a company or the sale of shares, the tax implications and legal obligations for both domestic and foreign investors should be well analyzed. In this article, we address the sale of companies in Serbia and the related tax regulations, operational requirements, and the integration compliance process with European and global standards from a holistic perspective.
Company Sale in the Modern Business World and Challenges Faced
Motivation for Global Expansion and Risks
Many entrepreneurs and investors are entering the market with the dynamism of Eastern Europe and the advantages offered by Serbia. However, if the following elements are not managed carefully during the sale of a company, financial and legal risks may arise:
- Incomplete or incorrect declaration of tax liabilities
- Difficulties in accessing double taxation agreements for foreign investors
- Incorrect valuation of assets included in the sale (real estate, brand, patent)
- Differences in applied accounting standards
- Labor law and payroll obligations with employee transitions
In addition to legal and financial compliance, the impact of the company sale on the current business model and future investment plans should also be considered.
Basic Tax Obligations in Company Sale in Serbia
Taxes Applicable in Company Sale
Serbia is continuing its transition to a tax system compatible with the EU. The following tax implications stand out in the sale of a company or shares:
- Corporate Tax: A corporate tax of 15% is levied on the profit from the sale of the company. Income is taxed in Serbia when it is sourced from Serbia for non-resident companies.
- Capital Gains Tax: In the sale of shares/assets:
- Residents: 15%
- Foreigners: 20% (Double taxation agreements may reduce this rate)
- VAT: Shares are not subject to VAT in the sale of a company; however, a VAT of generally 20% is applied in the transfer of commercial assets such as real estate or machinery-equipment. In some buildings, this rate is 10%.
- Dividend Tax: Dividends sourced from Serbia are mostly exempt from tax for the buyer. However, taxation and offset mechanisms apply to dividends sourced from abroad.
For detailed tables and official updates, this source can be examined.
Capital Loss and Exemptions
- Losses from capital sales can be carried forward for up to 5 years; they cannot be used for previous years.
- Only 20% of the profit is taxed on patents and some intellectual rights; significant exemptions are provided for certain R&D and innovation revenues.
Double Taxation and International Legislation Compliance
The Role of International Tax Agreements
Serbia’s tax regulations, conducted in line with its EU membership, offer significant advantages for investors:
- Serbia has double taxation prevention agreements with over 65 countries. These agreements particularly allow for reductions in capital gains and dividend taxes.
- To reduce the risk of double taxation, it should be checked whether there is an agreement with the country of investment.
- New regulations have been enacted regarding transparency, company valuation, reporting, and information sharing in compliance with EU norms.
The announcements of the Serbian Ministry of Trade and relevant official institutions should be regularly followed.
Operational and HR Management in Company Sale
Payroll and Employee Transitions
Human resources management requires a separate expertise in company transfers. Especially for firms with international employees:
- The consolidated management of the payroll system for remote employees facilitates workforce mobility.
- The legal status of employees should be determined according to different countries with temporary employment and posted worker services (staff leasing).
- In citizenship or residence permits obtained through investment, contracts should be detailed to prevent loss of employee rights.
- In company transfers, payments corresponding to social security and essential employment documents should be submitted to the relevant authorities in a timely manner.
Compliance and Risk Management
During the sale of a company, it should be checked whether the rights of employees are protected in the company’s existing contracts and whether past debts and obligations are comprehensively assumed. Up-to-date, country-specific regulations should be monitored in all processes.
New Opportunities and Investment Trends in Serbia
Sectoral Developments and State Incentives
In the last two years, especially in Serbia, the following opportunities have drawn attention in technological investments, R&D, and innovation projects:
- Tax exemptions of up to 80% are available for patent, software, and innovation revenues.
- Additional incentives are offered for R&D expenditures; tax advantages for technology companies have been increased.
- With the widespread adoption of remote work models, legal regulations facilitating global workforce management are being rapidly updated.
Regulation Updates
In line with compliance with EU legislation, corporate transparency, sales at fair market value, and open standards in information sharing have been introduced in company merger/acquisition processes. Due to frequently changing regulations, regular examination of current regulations and incentive systems will minimize risks while also revealing potential opportunities.
Conclusion and Applicable Recommendations
It is crucial for investors, entrepreneurs, and professional company owners to pay attention to the following points in the processes of company sale or share transfer in Serbia to ensure successful management of the process:
- Analyze tax obligations and double taxation agreements before the transaction
- Examine specific tax/incentive regulations according to the type of asset sold (company, share, brand, real estate, etc.)
- Plan the transfer of employee rights, payroll processes, and existing contracts operationally and comprehensively
- Periodically follow updates in regulations and incentive systems
- Avoid decision-making without verification from research and official sources; seek consultancy when necessary
The processes of company sale and investment in Serbia involve rapid changes in both national and international legislation. Steps taken with expert support enable sustainable, profitable, and risk-free growth in new markets. For detailed legislation and updates, the official websites of the Serbian Ministry of Finance and the Ministry of Trade should be regularly examined.
If you need comprehensive information and strategy regarding global mobility, corporate structuring, residence permits, and workforce solutions, we are here with Corpenza expertise.

